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Digital Strategy

Digital focus areas to push digital solutions.

We rely on deep roots: strong technical capabilities, creativity, know-how and people with an outstanding pioneering spirit. We develop lean processes in a strong trunk to nurture existing business models and leverage new ones. Building on our present business, we think outside the box. To ensure a better climate for our customers. And to shape the future around our strategic focus areas.

Push digital solutions

Climate Services

Never stop improving for our customers

Leasing instead of owning, predictive services instead of unexpected repairs. In an ever more complex world, consumers are looking for solutions that make their lives easier. Throughout almost all industries, companies are responding to this change by translating customer needs into service experiences.

Customers expect the same from our heating, ventilation and air conditioning (HVAC) products and related climate solutions. That’s why we are steadily expanding our service portfolio. We offer our customers maintenance, repair, remote control and, going forward, digital services such as preventive maintenance.

For example: customers book full-service contracts ensuring superior service such as same-day fixes over the entire product lifecycle.

Trends

To differentiate via hardware only is increasingly challenging. This trend is broken by customers who are increasingly used to service experiences.

This trend is widely reflected in the so-called “servitisation” of manufacturing.

Manufacturers increasingly bet on new forms of customer service to increase the value of their products, and in doing so many are taking on responsibilities that previously were left to customers to figure out.

Focus area mission

First choice for end customers and users looking for effortless convenience fulfilled by modular subscription services.

Target audience: end customer and user.

Value creation opportunities

  • Simplicity in the decision-making process by offering Small, Medium, Large (S, M, L) value proposition bundles
  • Modular service levels customers can pick and choose from to reduce or completely avoid unplanned costs
  • Avoiding high upfront costs by financing and usership based heating as a service models
  • A single point of contact orchestrating all parties involved in the background to maximise the service experience

Benefit for Vaillant Group

With the extended view on digitally enabled business models across services, we deepen opportunities to differentiate ourselves, opportunities to create customer stickiness and of course margin opportunities along the entire hardware lifecycle

We shape ongoing customer relationships. We establish recurring revenue by converting one-time sales into subscription based contracts. We collect customer and device data to enhance quality and gain insights for research and development.

Focus area Climate Services explained

Energy management

Never stop working towards a sustainable energy future

Many consumers want to achieve a more sustainable lifestyle. Through energy management solutions, we empower customers to optimise their energy consumption and energy production based on their individual needs, to reduce their carbon footprint and to minimise energy costs. That is how we ensure a better climate – in every sense of the word.

We develop solutions that allow energy devices such as rooftop photovoltaic systems, battery storage or heat pumps to work together, make energy consumption transparent for the consumer and use real-time data to optimise energy flows. These solutions turn every single home into a small but integral building block of the energy grid, enabling a sustainable future.

For example: with our home energy management, the heat pump uses solar electricity whenever the photovoltaic system on the roof supplies it, thus ensuring climate-friendly heating.

Trends

Ensuring a better climate, inside each home and the world around it. Climate change, rising energy costs, decentralised energy - immense drivers for our customers and us as an organisation.

Millennials are obsessed with self-improvement. Tracking everything, optimising everything. This includes tracking energy consumption as part of their green footprint.

Buildings are more and more digitalised. The Internet of Things is gaining momentum and is everywhere from the connected hoover to the music speaker to the electric vehicle charging station. Customers expect our solutions to work seamlessly within their home ecosystem.

Focus area mission

First choice for customers and users looking for sustainability by saving on energy and by integrating with photovoltaics, battery and other energy and smart home solutions.

Target audience: end customer and user.

Value creation opportunities

  • Enjoy a feel-good climate without compromising comfort at a high degree of efficiency allowing energy savings up to 25%
  • Gain transparency into individual energy consumption patterns and gain insights from benchmarks with similar households, for example
  • Easy integration of heat pumps with a wide range of photovoltaic and battery solutions to maximise self-consumption and autarky
  • Ability to integrate with demand-side response use cases to support the smart grid to balance volatile green energy
  • Easy integration with all major voice assistants and smart home solutions to maximise ease of use anytime, everywhere

Benefit for Vaillant Group

With focus on energy management, we do not only deliver in line with our corporate vision but also allow customers to save significant energy. Premium features such as geolocation and weather forecast- based HVAC management are strong value propositions with proven revenue opportunities.

We shape ongoing customer relationships. We establish recurring revenue by adding premium services. We collect customer and device data to enhance quality and gain insights for research and development.

Focus area Energy Management explained

Installer and Service Enablement

Never stop helping our partners

Nobody wants to call a service technician. HVAC systems are low-involvement products that are often critical to the well-being and comfort of end customers. Enabling the service to be faster, better and more efficient is a win-win situation for all stakeholders.

We help our partners to deliver the best possible service to end customers. We do so by offering digital tools that simplify servicing a heating system. From installation and commissioning to the very end of the lifecycle, digital applications will support daily operations of our partners.

For example: an installer knows what to fix before arriving on site or avoids a physical maintenance visit by maintaining the system online.

Trends

With more and more complex heat generators, systems and the growing demand to integrate them with photovoltaics, batteries and the smart home daily workload are increasingly challenging and time consuming.

In addition, this trend is intensified by skill shortage in more and more regions driving the already low availability of installers and service agents to a minimum.

Focus area mission

First choice for installers and service agents looking for solutions to serve more customers with less effort and higher customer satisfaction.

Target audience: internal and external installers as well as service agents.

Value creation opportunities

  • Reduced effort and number of visits, repair and service times, in best case unnecessary repair visits are avoided
  • Knowing the error before arriving at the customer's site increases the first-time fix rate
  • More customer and device insights means the daily workload and the workforce can be managed much better
  • Optimised scheduling of appointments with customers is just the beginning, automated route optimisation will follow
  • Paperwork still consumes a lot of time, digitising highly manual and time-consuming operations dramatically increases efficiency

Benefit for Vaillant Group

There are two major benefits in this context. First of all, this is very much about customer stickiness and loyalty, not about building a loyalty program. That said, helping our partners to generate more business by supporting their daily workload of course is an argument to choose Vaillant Group.

Second, premium services in this context such as helping to significantly increase the first-time fix rate is a strong value proposition with proven revenue opportunities.

Focus area Installer and Service Enablement explained

HVAC Park Management

Never stop thinking big

Companies such as housing associations and utilities manage large volumes of residential heating appliances. Managing these volumes today is a huge administrative effort and still done largely on paper. Digital solutions will minimise these efforts. This enables our partners to be more efficient and to provide a better service to their tenants.

Innovations in this focus area range from simple transparency solutions enabling asset and service benchmarking for HVAC parks to real-time monitoring and management of all assets in the field. We want to empower these increasingly important high-volume customers to manage large HVAC parks more easily, more efficiently and more reliably.

For example: enable a user interface that allows an enterprise customer to monitor all connected HVAC assets in one performance dashboard.

Trends

With the megatrend urbanisation and densification, real estate companies, housing associations, property managers and other parties in this context are highly interested in increasing their efficiency in the management of buildings and tenants.

Enterprises managing thousands or even hundreds of thousands of buildings and tenants are gaining momentum. HVAC systems are one of the most expensive and time consuming parts of a building and the tenant management process.

Focus Area Mission

First choice for enterprise customers looking for solutions to manage HVAC parks faster, easier and more reliably.

Target audience: enterprise customers.

Value creation opportunities

  • The ability to monitor the entire HVAC park including aggregated insights into recurring and upcoming costs of maintenance
  • Use cases such as recognising that HVAC systems are still on full power even if dwellings are empty are in high demand
  • Avoiding on-site visits is a strong economic argument for any enterprise in this respect
  • Tenant satisfaction is increasingly a key performance indicator, digital services improve relationship management
  • Paperwork still consumes a lot of time, digitising highly manual and time-consuming operations dramatically increases efficiency

Benefit for Vaillant Group

Empowering enterprise customers to manage HVAC parks faster, easier and more reliablely will not only increase sales opportunities in the context of our existing business but also allows us to tap into new revenue streams with premium services that support avoiding tenant visits or simplifying the calculation of the annual service charge settlements.

We not only aim to be the partner of choice, but also to market data-based value propositions.

Focus area HVAC Park Management explained