Michael Gaertig, what is the overall purpose of this group-wide communication?
Gaertig PUSH DIGITAL! is one of our key strategic priorities as digitalization is expanding everywhere in our everyday lives. In this context, digitalization offers us the opportunity to expand around our core business by creating additional value for our customers and partners. With this communication, we are presenting the big picture of our digital strategy – specifically, what our focus areas for the development of new business models are. Moreover, we highlight how these business models are interlinked with processes and, increasingly, digital enablers. Further, we promote promising digital solutions that are already growing in order to facilitate group-wide success.
Christian Pötsch, what are the next steps towards gaining momentum and pushing digital solutions?
Poetsch As mentioned by Michael, we are already growing digital solutions. With service contracts empowered by connectivity we offer innovative value promises to our customers. With solutions such as myVAILLANT Pro, we truly impact how professionals operate and, furthermore, we allow our partners to access connected heating solutions via standardised digital interfaces – just to mention a few examples. Of course, we need to increase momentum. This is why we recently focused on our organisation. Moreover, we updated our ways of working to speed up the development of innovative solutions. Today, we encourage everybody to participate – to expand our big picture and together PUSH DIGITAL!
